Menu Design in America

Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing , Los Angeles. Portrait of a City , California Crazy, and the All-American Ads series.

John Mariani is food and travel columnist for Esquire Magazine , wine columnist for Bloomberg International News, and author of The Encyclopedia of American Food & Drink , America Eats Out , The Dictionary of Italian Food and Drink , and How Italian Food Conquered the World .

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.