All-American Ads of the 40s

Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing , Los Angeles. Portrait of a City , California Crazy, and the All-American Ads series.

W. R. Wilkerson III is a freelance journalist, songwriter and author of The Man Who Invented Las Vega s (Ciro’s Books, 2000). His writing has appeared in the Los Angeles Times, The Hollywood Reporter, and USA Today , among others. Wilkerson currently resides in Southern California with his son.